Pre-Conference Information

Roundtable Technology Exchange
Thursday, July 31, 2008
Alabama Department of Archives & History

Click here to register for the Roundtable Technology Exchange.
Registration is free!

Schedule

Welcome
1:00 pm

Technology Seminar: E-Marketing: The Essentials
Lorna Dolci, General Manager, Patron Technology, Inc.
1:15 pm

E-mail marketing has rapidly become one of the most important elements in arts, cultural and nonprofit organizations' marketing programs. This seminar offers essential techniques and data. Learn e-mail marketing from the inside out: create a subject line that works; design an attractive and effective e-mail newsletter; build your list through viral and direct marketing; segment your message and increase attendance, ticket sales and/or donations. You’ll also learn the latest trends about how patrons are using the internet. Best of all, you’ll leave the seminar immediately able to use what you’ve learned.


Break
2:30 pm

Breakout sessions
3:00 pm

Communication
- Jay Lamar, Caroline Marshall Draughon Center for the Arts & Humanities, Auburn University
- Jeanie Thompson, Alabama Writers' Forum

Development
- Paul Lawson, Alabama Humanities Foundation
- Steve Murray, Alabama Department of Archives and History

Education
- Lecia Brooks, Southern Poverty Law Center
- Georgette Norman, Troy University’s Rosa Parks Museum
- Nancy Rominger, Alabama Shakespeare Festival

Open forum on technology challenges and opportunities
4:00 pm

Adjourn
5:00 pm

* Alabama Department of Archives & History
624 Washington Avenue
Montgomery, Al 36130
(Across from the capitol)
Click here for directions